The novelty evolved into a trend (wide acceptance) after

Canada Goose sale 5 Ways to Predict a Trend Canada Goose sale

Anyone can recognize a trend once the tidal wave has receded; the trick is to predict what will be left on the beach while the tidal canada goose outlet store uk wave is still on the horizon. Those canada goose jacket uk who can do this have a significant buy canada goose jacket business advantage. But being able to do this with accuracy takes practice.

Canada Goose Outlet Following are 5 Traits of a True Trend. You can examine anything that’s still in the novelty stage to see canada goose black friday sale what aspects (if any) have these traits. Canada Goose Outlet

canada goose uk black friday While novelties have obscure value, trends are straightforward it’s easy to think of ways to take advantage of a trend. An example is hybrid cars. When Audi introduced canada goose outlet michigan the first hybrid to the market in 1997, the technology was new, gas prices were low, and the price of the vehicle was high. Owning one didn’t canada goose uk harrods make sense for most people. The novelty evolved into a trend (wide acceptance) after consumers became comfortable with the technology, became concerned about gas prices, and the price of the vehicle came down appreciably. canada goose uk black friday

canada goose uk shop 2. It has Broad Appeal and Application canada goose uk shop

canada goose store A novelty tends to appeal to a small segment of the population, a trend has broader appeal this is usually due to cost. A novelty has a very narrow set of applications, while a trend has nearly unlimited applications. In fact, trends develop more and more applications over time, while novelties have fewer and fewer. An example is mobile phone technology. The first mobile phones were introduced in the 1940s. Because they were extraordinarily expensive and unreliable, very few people had them (not much opportunity to call other people on their mobile phones). While there was some advantage to being able to call landlines from a job site or car, there was almost no mobile to mobile advantage. As the price came down and networks expanded, users were able to tap into an army of fellow mobile users. And as the number of mobile users expanded, so did the applications. No matter what the product or service, there is nearly always a direct correlation between cheap canada goose for sale the number of users and the pace of innovation. canada goose store

3. It is Sustainable

Canada Goose Online Many novelties could evolve into trends except for the fact they cannot canada goose outlet new york city be profitably mass produced for very long. An example is biofuel. Ten years ago, biofuel was supposed to solve the world’s energy problems. More and more fuels and greases were including plant based components like soybeans. It looked like a long term trend waiting to happen. The problem is that researchers, chemists, and manufacturers have discovered that they cannot produce crops necessary to grow (or even sustain) the current biofuel market without seriously cutting into the world’s food supply. Canada Goose Online

4. It Meshes with Other Trends

uk canada goose According to expert trend spotter Lisa Suttora, most major trends are the result of a process she calls trend blending. This happens canada goose outlet boston when multiple less significant trends merge to form the next big trend. In other words, the new trend is just a logical progression of events. An example is e tax filing, which was made possible by tax software, which was made possible by spreadsheet programs. Electronic tax filing doesn’t cheap canada goose replace tax software or spreadsheet programs, but it’s achieved widespread acceptance because it meshes well with both. canada goose shop europe The more emerging trends it continues to mesh with (paperless documentation, cloud computing, mobile technology, etc.), the longer its staying power. uk canada goose

Canada Goose Jackets 5. It Has Some History Canada Goose Jackets

uk canada goose outlet Like fashion, most trends are not new. They’ve appeared in some form in the past. They seem new only because they never appear in exactly the same form twice. What makes them new is the new environment (context) and thus new applications. An example is synthetic fabric which is actually plastic. Polyester, acrylic, and nylon have been around since the 1920s. But there was a resurgence of synthetics in the mid 1990s. CoolMax, Ultrex, and Ripstop, are much newer versions of those three basic plastic fabrics. uk canada goose outlet

canadian goose jacket Look at aspects of a novelty through these 5 lenses and you’ll be able to pull out the trend before anyone else. What about the novelty is obviously useful? What has broad appeal and application? What is sustainable? What aligns with current trends? What has appeared in some form before? If you were looking for B2B friendly social media trends using these criteria 3 years ago, you would have been one of the first adopters of Twitter. Not a bad position to be in canadian goose jacket

Jean Van Rensselar is the owner of Chicago based Smart PR Communications, which specializes in public relations and communications strategy, creation, and implementation for small and mid sized technical oriented companies. You can reach her at [email or 630 363 8081.